CEO & Exec. Vice Chairman, Comscore
Bill has been in the business of measuring consumer behavior for more than three decades. He joined Comscore in 2016 and was named CEO in November 2019. Prior to joining Comscore, Bill served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. He has also served as Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events. When he’s not working towards the advancement of Comscore’s initiatives, Bill loves cycling on the weekends. His idea of a great vacation is a scenic, weeklong bike trip.