Matt Britton is an entrepreneur, best-selling author, and high-energy speaker who is considered America’s leading marketing expert on Gen Y Gen Z consumers. His unique ability to connect the dots between the consumer culture of today and the business trends of tomorrow has attracted more than half of the Fortun 500 companies to engage him as a brand consultant over the past two decades. Matt’s best-selling book, YouthNation, debuted at #1 on Amazon’s business book list in 2015 and has become a textbook for businesses wanting to reach younger consumers. In November he was featured on the cover of Radio Ink magazine and dubbed, “Modern Day Don Draper.”

In 2002 Matt founded MRY, a digital and social media marketing services agency,  He grew it from a one-person startup to a global powerhouse with more than 500 employees. Over 14 years at MRY, the agency helped corporations such as Microsoft, Procter & Gamble, Ford, Visa, and Google develop innovative strategies and successfully launch products aimed at Millennials. In 2011, MRY was acquired by the Publicis Groupe.

In 2016, Matt became CEO of CrowdTap, which he incubated and spun-off from MRY in 2011 and later renamed Suzy.  Suzy is a consumer intelligence platform touted as “Siri for brands.” Suzy helps companies such as Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo & Nestle, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers. Suzy has secured more than $15 million in venture capital from investors that include The Foundry Group, Tribeca Venture Partners, fashion icon Kenneth Cole & NBA star Kevin Durant.